2019 · technical architecture · scalability engineering

High-Scale Digital Broadcasting Architecture at Seven West Media

Designed critical streaming architecture for 7Plus broadcasting platform, engineering high-reliability systems for national-scale events including Melbourne Cup and Olympics.

Challenge

Engineering resilient architecture capable of handling unpredictable national-scale traffic spikes while maintaining multi-platform consistency.

Solution

Implemented distributed systems architecture with fault tolerance patterns, content delivery optimization, and performance engineering across platform variants.

Outcomes

Supported 3.2M concurrent viewers during Olympic Games without outages

Decreased content load times by 45% through architecture optimization

Boosted Apple TV user retention by 38% with enhanced streaming experience

Technologies

ReactNode.jsSwiftAWSDocker
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