2021 · technical strategy · systems architecture
Enterprise Trading Architecture Transformation at oOh!media
Architected and delivered a distributed trading ecosystem comprising 10 microservices and real-time data pipelines, designing the technical strategy for next-gen media booking capabilities.
Challenge
Legacy monolithic architecture creating business bottlenecks with scalability constraints and operational fragility limiting company growth.
Solution
Defined technical vision and reference architecture, implementing domain-driven design with event-sourced microservices and real-time analytics capabilities.
Outcomes
Increased booking system throughput by 300% during peak demand periods
Reduced campaign setup time from days to hours with automated pipelines
Significantly reduced infrastructure costs while improving system resilience