2021 · technical strategy · systems architecture

EnterpriseTradingArchitectureTransformationatoOh!media

Architected and delivered a distributed trading ecosystem and real-time data pipelines, designing the technical strategy for next-generation media booking capabilities.

Challenge

Legacy monolithic architecture creating business bottlenecks with scalability constraints and operational fragility limiting company growth.

Solution

Defined technical vision and reference architecture, implementing domain-driven design with event-sourced microservices and real-time analytics capabilities.

Outcomes

Increased booking throughput during peak demand periods

Reduced campaign setup time from days to hours with automated pipelines

Improved infrastructure efficiency while increasing resilience

Technologies

Node.jsPostgreSQLAWSKubernetesDatabricks
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